thortful and Chasing the Stigma team up with new mental health cards

We have once again joined forces with creative card marketplace, thortful, to launch three brand new greetings cards to celebrate World Mental Health Day on Wednesday 10th October, with all proceeds being donated to Chasing the Stigma.

The three designs were selected from around 120 responses to the brief submitted to user-generated social content community, One Minute Briefs. The challenge asked creatives to come up with designs for a mental health greetings card in just one minute and share them on Twitter, with three being chosen to go into production.

Created by designer, Lizzie Owen, copywriter, Gary Lewis and creative designer, Phil Issac, whose submission incorporated an illustration by @DoodlemumWales, the cards are now available to purchase on thortful’s website.

Jake Mills, CEO of Chasing the Stigma, said: “We’re committed to removing the stigma around mental health issues and normalising the topic. Encouraging and empowering people to acknowledge and talk more freely about their own mental wellbeing and that of others is a huge part of our mission.

“We’re delighted to be working alongside thortful again following the success of our last range of ‘Are you ok?’ cards. We’re excited that thortful want to continue the conversation around mental health by adding these new designs to the existing collection, to make it easier for people to reach out and show people we care.

“The response to the One Minute Brief was incredible and it was no mean feat to pick the final three. We want to congratulate the three winners and to thank the team at thortful for their continued support.” 

Andy Pearce, CEO of thortful, added: “Studies have shown that receiving a handwritten card is far more personal, creates a positive boost and makes people feel far more special than receiving texts, emails or social media messages.

“With this is mind we wanted to work with Chasing the Stigma to mark World Mental Health Day with a new range of wellbeing cards. thortful’s content is lead by its community of creatives, so it made sense to reach out to a creative community like One Minute Briefs to create three unique cards that will join others in our existing ‘Are you ok?’ range.

“We are delighted with the results and 100% of the profits on these cards will be going to Chasing the Stigma.”

You may remember that we previously collaborated with the card company and Alexander McQueen’s nephew, designer Gary James McQueen. In July 2017, as part of the launch of the Hub of Hope, Gary created a range of cards intended to create greater communication for people suffering with mental health issues based on his debut scarf collection and dedicated to his late uncle.

If you or a loved one is struggling with their mental health, visit the Hub of Hope to find your nearest and most relevant source of support. The web app is available online, in the App Store and in the Play Store. It is free to download and use and also free for organisations to register, simply visit: